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Current Graduate Student, Future Marketing Professional
About Me
About Me
My name is Shira Geula. I am a first-generation American raised and currently living on Long Island, NY. I am currently pursuing a Master's degree in Marketing, with a focus on Digital Marketing, at Baruch College. While studying, I also worked as an Operations Associate in Queens, NY, and a Marketing Intern for The Gecko Gallery NYC. Currently, I am a Digital Marketing Resident at January Digital.
In May 2023, I graduated cum laude from Binghamton University's School of Management with a Bachelor's degree in Business Administration, concentrating in Marketing and Finance. During my time there, I was involved in many aspects of campus life, such as student government and Greek life.
Friends and colleagues often describe me as goal-oriented, with a strong focus on perfecting the finer details of my work to achieve the most efficient and impactful outcomes. I want to leave my mark on the world through both my current knowledge and the expertise I continue to develop over time.
In my downtime, I love to cook and bake, especially different kinds of cookies. I am a fan of live music, so you might find me at a concert. I am also keen on the importance of financial health, often investing and learning about the stock market.
Why Marketing?
Why Marketing?
I have always been interested in the intersection of psychology and business. Marketing is positioned perfectly in the middle of the two. It makes me ask questions such as: What makes a person react a certain way to a photo, a phrase, or a slogan? Why does a font or a certain sound elicit a certain view of a brand? And many others.
Growing up, I was lucky enough to live a short 30 minutes from New York, where I saw marketing in action. The digital billboards in Times Square, small events in the Flatiron promoting products, and posted advertisements for fashion brands on the side of buildings in Soho were some of the things that made me stop and stare; I would then ask myself why I did. In addition to my exposure to traditional marketing, I was going to many concerts and live shows and seeing displays of brand partnerships. Some of those shows were sponsored by companies like Honda, and some were sponsored or in partnership with charity organizations. Again, two questions were asked: how, and why? The exposure to things like this had me engrossed in the thought of working in the ever-evolving career of marketing.
Because of these experiences, I am particularly interested in experiential, digital, and brand marketing. My fascination with marketing is at the convergence of a creative, goal-based, and logistical approach to the consumer base and beyond.
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