Portfolio

Digital Marketing Class Fall 2024:

My favorite class so far! My team and I built a website from scratch, learned how to use SEO using Moz, embedded advertisements, created a content calendar for our blog section, and more. This was such a cool project!

Internet Marketing and Global Business Fall 2024:

As a group, we took the market analysis and developed a digital marketing strategy that included objectives and key messaging. We then created a detailed campaign execution, defined KPIs, considered potential cultural issues, and created and allocated a budget of $100 million. 

We created a strategy that effectively targets the appropriate audience to increase brand awareness, drive ticket sales, and position Barbie as a modern and relevant brand for a new generation of global fans.

Fall Concert 2022:

 Yung Gravy and Sophie Cates with Danna. 

This was my first show as Concert Chair. We sold out the floor of the Events Center and pulled off what the University admin considered one of the most organized shows they have ever seen.

Spring Fling Concert 2023:

 Surfaces and Imanbek with Danna. 

This show had over 2,000 attendees (even though we had bad weather!)

Fall Concert 2021:

 WILLOW and Daniel with Olivia. 

This was my first show as Concert Vice Chair. I worked under Olivia to plan the first concert back on campus post-COVID. 

Spring Fling Concert 2022:

 GUNNA and Social House with Olivia. 

This show had over 8,000 attendees. It was extremely special because the artist happened to cancel shows at surrounding schools but still came to ours! 

Director of Marketing: 

As the director, I had to create last minute posts for pressing announcements when the graphic designer was unable to. I also ran campaigns like giveaways, Humans of Binghamton, and campus spotlight. 

Battle of the Bands 2023: 

Who is going to be the student opener for Spring Fling? Well, 10 acts battle out for a chance of a lifetime!

One of my favorite events to plan and attend.